When I’m scrolling through my reader here on WordPress, I often see posts with a little parenthetic in the title like: (2 minute read). I’m trying to put a finger on why I almost never read these posts.
I feel a resistance to click on them at all, when I see those. Unless the title is something very interesting or relevant to me, I won’t click.
It feels almost like a sort of pleading. Please, please read this, it’s so short, it won’t be but a few minutes of your time!
Why should you feel the need to advertise that your post is brief? This doesn’t say very much about your writing that you feel required to assure me I won’t have to endure it for long…
Jonas David 